Discover your Epsonality / Television
Posted October 29, 2009 / Discover your Epsonality / Television
Volkswagen GTI MK V Launch Campaign / Television
Posted October 28, 2009 / Volkswagen GTI MK V Launch Campaign / Television
Volkswagen MK V Launch Campaign / Interactive DVD and Brochure
Posted October 27, 2009 / Volkswagen MK V Launch Campaign / Interactive DVD and Brochure
PROJECT FAST
The dealership brochure for the new GTI included a 17-minute, interactive DVD that detailed the “science” behind Project Fast, and offered users a chance to explore this latest incarnation of the legendary hot hatch inside and out.
Discover your Epsonality / Rich Media Content
Posted August 11, 2007 / Discover your Epsonality / Rich Media Content
THE EPSONALITY “COUCH COUPLE”
We designed these short dialogue videos to play during the load sequence for Epsonality.com. At the end of a very long day, we were only left with about 30 minutes to film our couple, but when we did, everyone fell in love with their chemistry. So we re-purposed the footage for use in cinema advertisements, and in rich media banners – which received more than 10X the average click-through rate. Definitely a half-hour well spent.
GAP/ The Book of Change
Posted October 26, 2005 / GAP/ The Book of Change
The Book of Change was created for GAP, as part of a campaign to build conversation around the brand while the company engaged in a market-by-market remodel of its stores. The book was mailed to GAP card-holders as part of package to inform regular shoppers of the coming changes.
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Volkswagen MK V Launch Campaign / Tuner-Tricked Fasts
Posted January 11, 2005 / Volkswagen MK V Launch Campaign / Tuner-Tricked Fasts
When we invited some of the best tuners in the industry to show us what their Fasts looked like, they took the challenge and kicked its ass. Check out a complete gallery of their work here.
truth / The Connect Campaign
Posted March 12, 2004 / truth / The Connect Campaign
CONNECT TRUTH
Throughout their history, tobacco companies have done some outrageous things in the name of expanding and protecting their trade in a deadly, addictive product. Unfortunately, it’s all too easy for savvy young people to dismiss it all as part of a Big Business reality that’s far too abstract to elicit any real outrage.
With the Connect truth campaign, our goal was to help bring some of those abstract Tobacco Industry stories to life by demonstrating the relationship between the decisions Big Tobacco makes on a corporate level, and the real-world effects of those decisions. We wanted to encourage young people to look for those relationships in the world around them – to question everything. Because when you take a closer look, it all connects.