Posted February 17, 2010 / Volkswagen / Certified Pre-Loved Radio
Research shows that Volkswagen drivers take extraordinarily good care of their cars. So when they finally turn in those pristine cream puffs, they’re better than pre-owned – they’re Pre-Loved.
As part of a campaign introducing the Volkswagen Certified Pre-Loved program, we tracked down the actual original owners of some Pre-Loved VW’s and made some phone calls.
Posted January 14, 2010 / Shimano
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Lance is in the details.
Copy: Lance Armstrong is a man who understands there’s power in precision. This is an athlete who measures the height of his seat to the millimeter, his meals to the milligram, and his energy output to the milliwatt. So it’s easy to see why he’d choose to ride Shimano front-shifting technology. Just look at the teeth on one of our large chainrings. If you’ve never examined them up close, you might be surprised by how different each tooth is from all the rest. That’s because, depending on it’s position on the chainring, each tooth plays a unique role in the shifting process. So when we design our chainring, we individually shape each tooth to optimize that role. Fifty-three unique teeth, each specifically designed to work with one another, with our patented shifting pins, with the natural fluctuations of the rider’s power output – fifty-three teeth working together for a common glory. When we started engineering our chainring with this advanced tooth profile, nothing else like it existed. Of course, since then, many have tried to imitate it. But nobody’s come close. Because anyone can copy the shape of a tooth on a chainring – indeed, anyone can copy the shapes of all fifty-three – But unless you understand why – unless you understand how it all works within the system, it will never be anything more than a copy. After all, plenty of other cyclists measure the weight of their meals to the milligram these days. But there’s still only one Lance.
Posted January 12, 2010 / Silk Soymilk / Print
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Small copy: Lactose free, high in protein, with a surprisingly good taste. C’mon. Don’t be so stubborn.
Posted January 12, 2010 / Discover Your Epsonality / Integrated
EVERYONE’S GOT AN EPSONALITY
Epson makes the ink jet printers professional photographers choose 8 to 1 over any other brand. But in the consumer ink jet market, Epson is just another box on a crowded shelf. In a category that’s been reduced to cold, hard feeds, speeds, bullet points and price points, Epson’s professional credentials simply weren’t translating.
So how do you get people to care about a peripheral? We started by creating Epsonality.com – a tool to help people find the right Epson for their unique printing needs. In doing so, we found we could demonstrate all the unique characteristics and capabilities of a broad Epson consumer ink jet line in an engaging way, while also proving that choosing the right printer really does matter. It all depends on your Epsonality.
Posted January 12, 2010 / Discover your Epsonality / Print + Outdoor
Posted November 09, 2009 / The Proper Breakfast “Trousers”
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Posted November 09, 2009 / The Proper Breakfast “Handshake”
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Posted November 09, 2009 / truth / The Infect Campaign 2006
SPREAD KNOWLEDGE. INFECT TRUTH
In 2001, well before Web 2.0 or Social Media – back before “viral” was a marketing buzzword – the truth brand embarked on a campaign we called, “Infect.”
The idea: Tobacco companies have billions of dollars to spread their message, but we’ve got each other. The objective: Give young people information about Big Tobacco and the deadly, addictive products they sell. Then empower those young people to take that information out into the world and spread it.
The “Infect” model became a sort of touchstone for the truth brand – establishing a set of guiding principles to which those of us who worked on truth have held ourselves ever since. At its best, truth is still about young people, out in public places, spreading information about Big Tobacco in simple, creative ways.
In 2006, truth touched the stone once again with a second round of the Infect campaign.
Posted November 09, 2009 / Shimano
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You don’t go straight to the top. You have to turn.
Copy: When was the last time you saw a bike race without any turns? Probably never, right? Well, that’s a problem for most wheels. See, most wheels use radial-load bearings. The ball of a radial-load bearing sits sandwiched between the two flat surfaces of the bearing rings, creating two contact points along a single plane. Which is fine. If you only ride in a straight line. At Shimano, we only use angular contact bearings. The rings of an angular contact bearing are designed to cradle the ball. They account for radial loading, but they also support lateral loading as it’s forced back an forth. And that greatly improves wheel performance and strength in real-world riding conditions. Like, for example, when you’re dancing on your pedals through the Pyrénées. Maybe that’s why more 2005 Tour de France stage winners rode our wheels than any others. Angular contact isn’t the newest bearing technology. And it’s not a proprietary technology. But it’s superior. That’s why we use it in all our wheels, from Dura-Ace on down. After all, it’s a long, twisty road to the top. And we want to ride it with you all the way.
Posted November 08, 2009 / Volkswagen GTI MK V Launch Campaign / The Fast wins at Cannes
Read entire article here.
