New Balance / New Tagline: Let’s make excellent happen.

Posted June 10, 2010 / New Balance / New Tagline: Let’s make excellent happen.

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New Balance has been making excellent shoes for more than 100 years. Along the way, that ethic of excellent has come to set the standard for everything else they believe in, too. It’s soaked into their culture and guided every decision they’ve made. Often, that commitment to excellent has come at the expense of short-term gain. Often, the high road they choose also proves to be the most challenging one. But to the people at New Balance, excellent is well worth it.

And to all the people who choose New Balance to make their own excellent happen, that commitment makes perfect sense.